Product Update

Is Skinny Tan Still in Business? (2026 Update)

Is Skinny Tan from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Skinny Tan today.

Dragons' Den IndexUpdated 16 February 20266 min read

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Skinny Tan is one of the bigger beauty success stories to come out of Dragons' Den. The tanning and cellulite-reducing brand pitched in Series 11 and grew into a self-tan business that now claims the number one spot in several markets. It is still very much trading.

The Short Answer

Skinny Tan is still in business, and by most accounts it is thriving. The company says it is now the number one tanning brand in the UK, Australia and South Korea, and its products remain widely available through retailers including Face The Future and Gorgeous Shop. The brand has also moved into US travel retail and department store distribution, expanding well beyond its original UK customer base.

As of the most recent reporting, the company is going through a rebrand to Skin and Tan, a repositioning move rather than a sign of trouble. Businesses that are winding down do not typically invest in modernising their brand identity.

The Dragons' Den Pitch

Skinny Tan pitched in Series 11, Episode 1, in the Fashion & Beauty category. The founders asked for £60,000 in exchange for just 10 percent of the business, a relatively small equity give-up that signalled real confidence in the brand's value even at that early stage.

The product was a naturally derived tanning lotion paired with a cellulite-reducing cream, aimed at combining two beauty concerns, skin tone and skin texture, into a single self-tan range.

The Deal That Got Done

Piers Linney and Kelly Hoppen jointly backed the pitch, investing the full £60,000 for the 10 percent on offer. Kelly Hoppen's design and lifestyle brand credibility made her a natural fit for a beauty product, while Linney brought a broader investment and business-scaling perspective to the partnership.

Since then the company has appointed specialist agency support, including a PR agency to help manage its brand as it has grown, a sign of a business investing in its profile rather than one running on autopilot.

Building a Genuine Category Leader

Skinny Tan's growth has not been limited to the UK. The brand has pushed into the US market with plans to bring its self-tanner and anti-cellulite lines to American shoppers, and it has struck travel retail partnerships to get its products in front of international customers passing through airports and duty-free stores.

That combination, claimed category leadership in three countries plus active US expansion, points to a business that scaled well past the single product it pitched with in 2015.

The Bottom Line

Skinny Tan pitched in Series 11 for £60,000 at 10 percent, secured the full amount from Piers Linney and Kelly Hoppen, and grew into a self-tan brand claiming the top spot in the UK, Australia and South Korea. It is currently rebranding to Skin and Tan as part of its next stage of growth.

If you are wondering whether the tanning brand from the Den is still around, it is, and it has become considerably bigger than the pitch that got it there.

Where to buy Skinny Tan

Still selling as of 16 February 2026. Check today's price and availability.

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See the full Skinny Tan deal breakdown and term sheet →