Product Update

Is Sockitz Still in Business? (2026 Update)

Is Sockitz from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Sockitz today.

Dragons' Den IndexUpdated 30 May 20266 min read

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Sockitz makes a simple plastic shield that protects electrical sockets while a room is being decorated or rewired, aimed squarely at electricians, plasterers, painters and decorators. The short answer to whether it is still in business is yes, and the product has become a familiar sight on UK building sites since the episode aired.

The Short Answer

Sockitz is still trading, with an active website selling directly to trade customers. It does not sell through Amazon, which fits a product aimed mainly at tradespeople buying in bulk rather than one-off consumer purchases.

Founder Richard Brook has continued to build the brand well beyond the single product shown on air, which is generally a healthy sign for a business that started with one invention.

The Pitch

Sockitz appeared in Series 17, Episode 6. Richard Brook asked for £100,000 in exchange for 40 percent of the business, pitching a recyclable plastic casing that clips over plug sockets to keep them safe from paint, dust and plaster while a room is being worked on.

It is a classic trade-problem pitch: cheap to make, solves a real and recurring hazard, and sells to a repeat-purchase trade audience rather than a one-off consumer. Deborah Meaden and Theo Paphitis both made offers for the full amount, ultimately structuring the deal at the terms Brook accepted, matching the ask shown in our index.

Trade and construction products tend to do well in the Den precisely because the buyer is not a one-off consumer weighing an impulse purchase, but a professional who will keep reordering as long as the product keeps doing its job. That repeat-purchase economics is exactly what makes a modest, unglamorous product like a socket shield an attractive investment on paper.

What the Broadcast Left Out

Brook has since spoken publicly about how much the edited episode left on the cutting room floor. His original pitch ran closer to three minutes and was cut down to under 90 seconds for broadcast, which meant viewers never really saw the product demonstrated properly.

Also left out: Brook holds five patents and had more products already in development at the time of filming, none of which made the final cut. One notable detail from behind the scenes is that Tej Lalvani, who had declared himself out of the deal, tried to get back in once he learned about the wider product pipeline, something the show's rules do not allow once a Dragon is out.

That detail matters because it suggests the pitch was stronger than the broadcast version let on. A Dragon trying to re-enter a deal after declaring himself out is a rare event, and it points to a business with more depth, in the form of a wider product pipeline and defensible patents, than the heavily edited three-minute segment had time to show.

Where the Business Is Now

Sockitz is manufactured in Mytholmroyd in West Yorkshire, and the products are packed by inmates at New Hall women's prison in Flockton as part of a rehabilitation and employment scheme, a detail that has become part of the company's public story since the episode aired.

The brand has continued to grow its range for the construction and decorating trade, and the original safety shield remains its core product, now a familiar sight in the industry rather than a one-off TV novelty.

Choosing to manufacture and pack through a rehabilitation scheme is not just a supply chain decision; it has become part of how Sockitz presents itself publicly, alongside the patents and product range that never made it to air. It gives the brand a social angle that a lot of trade products lack, on top of the practical problem it solves.

A Different Kind of Dragons' Den Story

Most of the survival stories we cover come down to a simple question of whether the product kept selling. Sockitz is a useful reminder that the televised version of any pitch is a heavily compressed one, and that founders often walk away from filming with a far richer story than the eventual edit conveys. Five patents and a pipeline of additional products is a meaningfully different business than the single socket shield shown to viewers.

For anyone using a Dragons' Den appearance as a shorthand for how substantial a company is, Sockitz is a good case for looking past the broadcast minute count and checking what the business actually does today.

Where Things Stand Now

Sockitz pitched in Series 17 for £100,000 and 40 percent, closed the deal with Deborah Meaden and Theo Paphitis, and has spent the years since building out a genuine foothold in the UK construction and trade market.

If you're asking whether the socket shield from the Den made it past the edit and into real building sites, it did, and it is still there, backed by a wider patent portfolio and product range than the ninety-second broadcast version ever let viewers see.

Where to buy Sockitz

Still selling as of 30 May 2026. Check today's price and availability.

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See the full Sockitz deal breakdown and term sheet →