Product Update

Is Sync box Still in Business? (2026 Update)

Is Sync box from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Sync box today.

Dragons' Den IndexUpdated 22 February 20266 min read

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Sync Box pitched a recessed, covered outlet for power and AV connections designed to keep flat screen televisions and home cinema setups free of trailing cables, and it landed a deal with Deborah Meaden. A decade on, the short answer is yes, Sync Box is still in business, and it has grown into a genuinely established name in its trade.

The Short Answer

Sync Box is still trading. The brand has built out distribution through electrical and AV wholesalers across the UK and, according to trade coverage, exports to more than twenty countries, which is a strong outcome for a product this specialised.

This is a trade focused product, sold through electrical wholesalers and installers rather than direct to consumers on Amazon, so its continued presence in that supply chain is the clearest signal of ongoing business.

The Pitch

Sync Box appeared in series 13, episode 3, filed under Electronics in our index. The founders, a pair of Maidstone based businessmen, pitched a recessed and covered power and AV outlet designed to solve a genuinely common problem: the tangle of visible cables behind wall mounted televisions and home cinema systems.

The ask was £55,000 for 35 percent of the business. That equity slice reflected a company still finding its feet commercially, valuing the business at just over £157,000 at the time, well below what the founders had originally hoped for.

The Deal

Deborah Meaden made the investment, putting up the full £55,000 for the 35 percent on offer. Her track record backing well engineered, practical products with genuine trade applications made her a strong fit for a product like this, one that lives or hides behind a wall rather than on a shop shelf.

A product aimed at installers and electricians rather than end consumers needs a very different kind of investor support than a typical retail pitch, more focused on trade distribution and specification than on marketing to the public, and Deborah Meaden's backing appears to have pushed the business in that direction.

What Happened After the Cameras Stopped

In the years since the episode aired, Sync Box has become a genuine fixture in UK electrical and AV wholesale, with trade coverage describing relationships with major housebuilders including Berkeley Homes, Crest Nicholson and Redrow. Getting specified into new build housing developments at that scale is a strong commercial outcome for a product that started as a solution to one founder's own cable clutter.

The company has also reportedly expanded its export footprint to more than twenty countries. Trade products like this tend to succeed or fail based on whether they get specified by installers and developers as a standard part of a build, rather than on consumer marketing, and Sync Box appears to have won that battle.

Why Longevity Is the Real Story Here

Products built for tradespeople live or die on a much longer sales cycle than typical consumer goods. An electrician or developer has to trust a product's reliability before they will specify it into a build, and once it is specified, it tends to stay specified for years, because switching a standard fitting across a housebuilder's project portfolio is disruptive and costly to do without good reason. That cuts both ways: it is hard to break in, but once a trade product like Sync Box earns a place on an approved list, it tends to stay there.

That structural stability is likely a big part of why Sync Box has had such staying power compared with more fashion driven consumer products from the same era of the show. There is no seasonal spike, no trend cycle to chase, just a steady, repeatable specification business that keeps ticking over as long as the product keeps doing its job.

Where Things Stand Now

To recap. Sync Box pitched in series 13, episode 3, asked for £55,000 for 35 percent, and secured exactly that from Deborah Meaden. More than a decade on, the business remains active in UK and international electrical wholesale, with relationships across major housebuilders, making it one of the longer running success stories in the archive.

For a pitch from series 13, one of the earlier series in the show's history, still having active commercial relationships with some of the UK's largest housebuilders in 2026 is a genuinely rare outcome, and it is a reminder that the least flashy pitches on the show are sometimes the ones that last the longest.

Where to buy Sync box

Still selling as of 22 February 2026. Check today's price and availability.

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See the full Sync box deal breakdown and term sheet →