Product Update

Is Tabuu Still in Business? (2026 Update)

Is Tabuu from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Tabuu today.

Dragons' Den IndexUpdated 14 June 20266 min read

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Tabuu makes a stylish, stainless steel pill case, built by a founder who had lived the problem herself. Checking in on it now, the short answer is yes, Tabuu is still in business and still selling.

The Short Answer

Tabuu is still trading. The brand runs its own website and continues to sell its pill cases directly to customers, with an active presence across social platforms and ongoing customer reviews on Trustpilot. It does not appear to sell through Amazon, so its own site is the place to buy.

For a small, founder-led accessories brand, an active storefront and steady customer reviews years after a single television appearance is a solid sign of a genuinely functioning business. Trustpilot reviews mentioning delivery times, packaging and customer service, rather than complaints about a company gone quiet, are a good practical way to check whether a small brand like this is genuinely still shipping orders, and Tabuu's review activity reads that way.

The Pitch

Lucy Rout pitched Tabuu in the opening episode of series 20. According to our index, she asked for £50,000 in exchange for 40 per cent of the business. Lucy's motivation for the product was deeply personal: after being diagnosed with a rare pancreatic cancer at 25, she underwent major reconstructive surgery to her pancreatic system and was left needing to take around 20 tablets a day for the rest of her life.

Unable to find a pill case that felt stylish rather than clinical, she designed her own, made from durable, food-grade stainless steel, waterproof and airtight, and built the brand name Tabuu around the idea of removing the stigma, or taboo, around taking medication in public.

The Deal

Lucy secured the full £50,000 she asked for, with three Dragons investing, reportedly including Touker Suleyman and Sara Davies. Peter Jones did not invest but offered Lucy a job within one of his companies, a notable vote of confidence even without a cheque attached.

Getting the full ask covered by multiple Dragons, plus an unrelated job offer from a fourth, is about as strong a reception as a pitch can get in the Den.

What Happened After

Tabuu built out its product range around the original stainless steel case design, now available in several colours, each holding up to six large tablets. The brand also attached a social mission to its sales, donating a set amount for every item sold to a cancer support charity, which ties the product directly back to Lucy's own story.

That kind of founder story, paired with a genuinely well-designed everyday object, tends to age well commercially, and the continued activity on the brand's own site and social channels supports that.

The charitable tie-in also gives the brand a reason to keep customers updated on its progress, since a running total of donations to a cancer support charity is the kind of detail a company only keeps publicising if sales are actually happening. That ongoing visibility is a useful, if indirect, signal that the business remains active rather than dormant.

Common Questions

Is Tabuu still in business? Yes. The founder continues to sell her stainless steel pill cases directly from the brand's own website.

How much did Tabuu ask for on Dragons' Den? Founder Lucy Rout asked for £50,000 for 40 per cent of the business, according to our index, and secured the full amount from three Dragons.

What inspired Tabuu? Founder Lucy Rout was diagnosed with a rare pancreatic cancer at 25 and, after major reconstructive surgery, needed to take around 20 tablets a day, which led her to design a pill case that felt stylish rather than clinical.

Where Things Stand Now

Here is the recap. Tabuu pitched in series 20, episode 1, asking £50,000 for 40 per cent, and secured the full amount from three Dragons, with a bonus job offer from Peter Jones. The brand has continued selling its stainless steel pill cases since, with an ongoing charitable donation tied to every sale.

If you came here to check whether Tabuu survived its Dragons' Den appearance, it did. You can still buy directly from the brand's own website today.

Where to buy Tabuu

Still selling as of 14 June 2026. Check today's price and availability.

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See the full Tabuu deal breakdown and term sheet →