Product Update

Is Tell Tails Still in Business? (2026 Update)

Is Tell Tails from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Tell Tails today.

Dragons' Den IndexUpdated 11 February 20266 min read

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Wearable costume tails are a niche product, but niches can sustain a business for a long time if the brand keeps showing up where its customers are. TellTails is still doing exactly that. If you are wondering whether the company from Dragons' Den is still selling, the short answer is yes.

The Short Answer

TellTails is still in business. TellTails Limited shows as active on Companies House, with accounts filed up to February 2025 and a confirmation statement lodged in early 2026. The company continues to sell its range of wearable animal tails for adults and children through its own website and through Etsy.

For a costume accessory brand built around fancy dress and festival wear, still filing accounts and still shipping products more than a decade after its television appearance is a good sign of staying power.

The Pitch

TellTails appeared in series 15, episode 7, pitching soft, wearable animal tails designed for fancy dress, festivals and everyday fun, aimed at both children and adults. Founder Hannah Gourlay built the range around a wide cast of characters, including foxes, wolves, dinosaurs, cats and dragons.

The pitch asked for £70,000 in exchange for 25 percent of the company.

Fancy dress and festival accessories are a seasonal category, with demand spiking around Halloween, festival season and costume parties, which means a brand in this space has to manage cash flow carefully across quieter months while still investing in new designs ahead of the next peak.

The Deal

Deborah Meaden agreed to back the pitch, investing the full £70,000 for the 25 percent stake on offer. Meaden has consistently been drawn to founders with a clear, well run product business, and a straightforward, well made accessory with a defined manufacturing process fits that pattern.

The company's own account of the pitch describes it as a genuinely nerve wracking experience, with the team celebrating winning Meaden over as a milestone moment for the business.

What Happened After

In 2019, the founder put TellTails up for sale on the open market with an asking price of £300,000, saying she wanted someone else to take the brand to its next stage of growth. That kind of move, selling an established brand rather than closing it, is often a sign the underlying business is healthy enough to be worth buying rather than winding down.

Whatever happened with that sale process, the company itself has kept operating under the TellTails name. Its product range and retail presence have continued to expand, with the brand now stocked by wider retailers including novelty and gift shops alongside its own online store.

Selling a brand rather than closing it typically only makes commercial sense if the business has a track record worth paying for, meaning consistent sales, a recognisable product line and some retail relationships already in place, all of which point to TellTails being a going concern at the point Hannah Gourlay decided to look for a buyer.

Where Things Stand Now

To recap: TellTails pitched in series 15 asking for £70,000 for 25 percent, and Deborah Meaden backed the ask in full.

The company is still active today, with current Companies House filings and an operating website and Etsy shop still selling its tail costumes to both children and adults.

If you were checking whether this one survived its television moment and a change of ownership push in 2019, it did, and the tails are still available to buy.

Whether the 2019 sale process resulted in new ownership or the founder decided to keep running the business herself is not clear from public records, but either outcome is consistent with what we can confirm: the company kept trading and kept selling tails through to the present day.

Where to buy Tell Tails

Still selling as of 11 February 2026. Check today's price and availability.

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See the full Tell Tails deal breakdown and term sheet →