Product Update

Is Weave Got Style Still in Business? (2026 Update)

Is Weave Got Style from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Weave Got Style today.

Dragons' Den IndexUpdated 23 April 20266 min read

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Weave Got Style brought hair extension bars into department stores across the UK after a Dragons' Den appearance that landed a clean deal. Years on, company records tell a different story. Weave Got Style Limited is no longer an active trading company, so the answer to whether it is still in business is no.

The Short Answer

Weave Got Style is not still in business under its original company. Companies House records show Weave Got Style Limited with a dissolved, non-active status, meaning the entity that pitched on the show and later expanded into stores like Selfridges and House of Fraser is no longer trading.

If you were hoping to book one of the original hair extension bars, they are not there to book. This is a case where the Den appearance led to real retail success for a stretch, but the business did not keep running indefinitely.

The Pitch

Founder Bee London brought Weave Got Style to Series 10, Episode 1, pitching a concept for in-store hair extension application bars. She had started the underlying business back in 2008, building up experience and a client base before bringing it to the Dragons.

The ask was £85,000 in exchange for 40 percent of the company, a significant equity stake in return for the capital needed to expand the concept into proper retail locations.

The pitch stood out for treating hair extensions as an in-store retail experience rather than a standalone salon appointment, positioning application bars inside department stores where customers were already shopping. That model needed real capital to scale, since fitting out a bar inside a major retailer's floor space is a much bigger cost than opening a single independent salon.

The Deal That Got Done

Hilary Devey backed the pitch, agreeing to the full £85,000 for the 40 percent stake on the table. It was a straightforward deal with no renegotiation of the headline numbers, which is not always how things go in the Den.

With Devey's backing and the profile boost from the show, Weave Got Style expanded its hair extension bars into major department stores, including locations at House of Fraser Lakeside and three separate Selfridges stores in Birmingham, Trafford Centre and Oxford Street.

What Happened After the Expansion

Landing space inside Selfridges and House of Fraser is a genuine achievement for a small hair and beauty concept, and for a period Weave Got Style looked like one of the Den's clearer retail wins.

Beauty services businesses built around physical, in-store footfall are exposed to a lot of pressure, though, from shifting department store fortunes to changing consumer habits around beauty services. Whatever combination of factors was behind it, the company's Companies House record eventually moved to dissolved.

The Pressure on In-Store Beauty Concessions

Concession-based beauty businesses depend heavily on department store footfall, and that footfall has been under sustained pressure across UK high streets for years, with several major chains closing stores or shrinking their beauty floors altogether. A concession model that looked strong when Weave Got Style signed up can turn shaky fast if the host store itself starts struggling.

Hair extension services also compete against a growing number of independent salons and home-based technicians offering similar treatments at lower overheads, which puts additional pressure on a department-store-based model that carries higher rent and staffing costs. None of that is a confirmed cause of the closure, but it is the kind of structural headwind that has closed plenty of similar concession businesses over the same period.

Where Things Stand Now

Weave Got Style pitched in Series 10 asking for £85,000 for 40 percent, and Hilary Devey backed the deal at exactly those terms. The company went on to open extension bars in several major UK department stores.

Today, Weave Got Style Limited is dissolved and not actively trading. The brand had a genuine run of retail success following its Den appearance, but it is not a business you can walk into or book with in 2026.

If you are trying to find hair extension services in the same style today, the specific in-store bar concept Bee London pioneered has largely been replaced by independent salons and mobile technicians rather than a single successor brand. The company's run through some of the UK's most recognisable department stores remains a genuine part of its story, even though the business itself did not make it through to the present day.

Where to buy Weave Got Style

Still selling as of 23 April 2026. Check today's price and availability.

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See the full Weave Got Style deal breakdown and term sheet →