Product Update

Is Youngin Spirit Still in Business? (2026 Update)

Is Youngin Spirit from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Youngin Spirit today.

Dragons' Den IndexUpdated 8 March 20266 min read

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Young In Spirit pitched the world's first gin blended with collagen, a genuinely odd-sounding idea that turned out to have real staying power. If you have found this page looking for CollaGin, the short answer is that it is still on shelves.

The Short Answer

Young In Spirit is still in business. Its flagship product, CollaGin, remains widely available through UK drinks retailers, and the company has since expanded into flavoured variants.

There is no confirmed Amazon listing under our tracking for the brand directly, but CollaGin is stocked across a wide range of specialist and mainstream drinks retailers, which is arguably a stronger signal for a spirits brand than an Amazon listing would be.

The Dragons' Den Pitch

The company, listed in our records as Youngin Spirit, pitched in series 16, episode 5, under Liquor and Alcohol, with founders Camilla Brown and Liz Beswick presenting a gin combined with collagen, aimed at sitting on the back bar as easily as in a beauty routine.

The Oxford-based founders asked for 50,000 pounds in exchange for 30 percent of the business, a fairly generous equity offer for a young drinks brand still building out its production and distribution.

The Deal That Got Done

Touker Suleyman and Tej Lalvani jointly backed the pitch, putting up the full 50,000 pounds for the 30 percent stake asked. As with several other joint Touker and Tej deals from this era of the show, the combination paired retail and manufacturing experience with consumer brand-building expertise, which suited a drinks brand trying to scale distribution fast.

What Happened After the Show

CollaGin built real retail traction in the years after the pitch, reportedly selling 27,000 bottles and landing around 200 UK stockists, including listings with Ocado and Amazon at various points. The brand also expanded its range with flavoured variants, including a Lavender and Elderflower CollaGin, showing continued product development rather than a single-SKU brand resting on its original idea.

Collagen as a drinks ingredient has also become a broader wellness trend since the pitch aired, which has arguably worked in the brand's favour rather than against it.

A gin built around collagen could easily have read as a gimmick that faded once the novelty wore off, so continued retail listings years after the pitch, alongside genuine range expansion into new flavours, is a reasonably strong sign the product found a real, repeat-buying customer base rather than a one-off curiosity purchase.

Where to Buy It Now

CollaGin is currently listed with multiple UK drinks retailers, including Ginspiration, Master of Malt, Ocado, The Spirit Bottle and Ultimate Drinks, and it has also appeared through international marketplaces. That spread of stockists is a good sign of a brand still moving stock through the trade rather than surviving on a single sales channel.

Availability of specific variants can shift by retailer and season, so it is worth checking current stock directly with whichever seller you use.

Having listings across several independent specialist gin retailers as well as a larger platform like Ocado suggests the brand has built relationships with buyers at both ends of the drinks trade, the curated specialist shops that stock unusual or novelty spirits, and the larger grocery platforms that need proven, repeatable demand before listing a product.

Common Questions

Does CollaGin sell on Amazon? It has appeared on Amazon at various points according to retailer information, alongside a wider spread of dedicated drinks retailers including Ginspiration, Master of Malt and Ocado.

What does CollaGin actually taste like? It is styled as a standard gin with added collagen, positioned to work equally well on a back bar or as part of a beauty and wellness routine, and the brand has since added a Lavender and Elderflower variant alongside the original.

Are Touker Suleyman and Tej Lalvani still involved? Public sources do not confirm current shareholdings, though the joint deal closed on the pitched terms, with the full 50,000 pounds invested for a 30 percent stake in the business.

The Verdict

Young In Spirit asked for 50,000 pounds for 30 percent in series 16 and got it from Touker Suleyman and Tej Lalvani. Years on, CollaGin is stocked across a genuinely wide spread of UK drinks retailers and has grown its range beyond the original gin.

That is a solid, still-selling outcome for a niche drinks brand built around an unusual idea. It is still trading, and CollaGin is still on the shelf.

Where to buy Youngin Spirit

Still selling as of 8 March 2026. Check today's price and availability.

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See the full Youngin Spirit deal breakdown and term sheet →