Mood Bears
DealTeddy bear brand
Best known from its Dragons’ Den appearance, Mood Bears is a teddy bear brand in Season 20, and convinced Peter Jones and Deborah Meaden and Touker Suleyman and Sara Davies and StevenBartlett to invest.
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From the show
The Dragons’ Den pitch
- £20K
- Asked for
- 25%
- Offered equity
- £80K
- Sought valuation
- £20K
- Deal amount
- 25%
- Deal equity
- £80K
- Deal valuation
Jo Proud walked into the Den in Season 20, Episode 14 in the episode that aired 6 April 2023. Mood Bears, the teddy bear brand, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
On the carpet, the number was £20,000 for a 25% stake, which valued the company at £80K.
Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies and StevenBartlett teamed up at £20,000 for 25% equity. The deal valued the company at £80K.
Mood Bears was one of 59 businesses to pitch in Season 20, where 31 deals got done. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Mood Bears?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Mood Bears get a deal on Dragons’ Den?
Yes. Mood Bears closed a deal for £20,000 in exchange for 25% equity, with Peter Jones and Deborah Meaden and Touker Suleyman and Sara Davies and StevenBartlett.
Which dragon invested in Mood Bears?
Peter Jones and Deborah Meaden and Touker Suleyman and Sara Davies and StevenBartlett invested in Mood Bears (£20,000 total as aired).
What season of Dragons’ Den was Mood Bears on?
Mood Bears appeared in Season 20, Episode 14, which aired 6 April 2023.
How much was Mood Bears asking for on Dragons’ Den?
The founders asked for £20,000 for 25% of the company, a £80K valuation.
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