Sibstar

Deal

Financial spending for dementia

Season 21 · Ep 9 Health & WellnessAired 29 February 2024

Sibstar is a financial spending for dementia that got its big break on Dragons’ Den in Season 21, and convinced Deborah Meaden and Sara Davies to invest.

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From the show

The Dragons’ Den pitch

£125K
Asked for: 10%
Offered equity: £1.3M
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Martin Orty and Jane Sibley stepped onto the carpet in Season 21, Episode 9 in the episode that aired 29 February 2024. Sibstar, the financial spending for dementia, pitched in the Health & Wellness category, one of 30 health & wellness businesses to brave the Den across all 22 seasons.

The ask was £125,000 for 10% of the company, an implied valuation of £1.3M.

Deborah Meaden and Sara Davies teamed up.

Season 21 saw 57 pitches, and 32 of them closed a deal on air. In the Health & Wellness category overall, roughly 57% of pitches have landed a dragon across the show's history.

Deborah Meaden£63K Sara Davies£63K

Is Sibstar still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Sibstar?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Sibstar get a deal on Dragons’ Den?

Yes. Sibstar closed a deal, with Deborah Meaden and Sara Davies.

Which dragon invested in Sibstar?

Deborah Meaden and Sara Davies invested in Sibstar.

What season of Dragons’ Den was Sibstar on?

Sibstar appeared in Season 21, Episode 9, which aired 29 February 2024.

How much was Sibstar asking for on Dragons’ Den?

The founders asked for £125,000 for 10% of the company, a £1.3M valuation.

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