Category Guide

The Best Dragons’ Den Tech & Software Products (2026)

Every tech & software product that pitched Dragons’ Den, the ones that landed deals, the ones still selling, and where to buy them.

Dragons' Den IndexUpdated 1 August 20256 min read

Dragons' Den has pitched tech and software founders since the very first series, and the category has aged better than most. Of the 82 tech and software pitches in our index, 34 walked away with a deal, a 41 percent strike rate against a 30 percent average across the whole show. Tech is the second-largest category in our index by pitch volume, and it comfortably beats the show-wide average on conversion. Seventy of those 82 businesses are still trading in some form today.

This is a look at how tech and software pitches have actually fared in the Den, who invests in them, what the biggest deal in the category looks like, and which of the surviving businesses you can still buy from now.

How Tech and Software Fares in the Den

A 41 percent deal rate sounds unremarkable until you set it against the show-wide average of 30 percent. Tech founders get a deal roughly four times in every ten pitches, against three in ten for the Den as a whole. That is a strong showing for a sector that includes some genuinely hard sells: apps, platforms and software-as-a-service products that Dragons cannot hold, taste or try on.

The average deal size in tech and software sits at £92,000, one of the higher averages of any category in the index. Dragons are not just saying yes more often here, they are backing tech pitches with real money when they do say yes.

The Biggest Tech Deal in the Den

The single largest tech and software deal in our index went to Gaming Alerts in series 5. The founders left with £200,000 for 30 percent of the business, a hefty equity stake but a serious cheque for a series that early in the show's run.

Big cheques in this category tend to go to founders who can show working technology on the day, not just a slide deck. A working demo does more to move a room of five investors than a projection spreadsheet ever will, and that pattern shows up again and again across the tech pitches in the index.

Who Backs Tech and Software Pitches

Deborah Meaden is the most active investor in this category, with six tech and software deals to her name in our index, more than any other Dragon. That might surprise viewers who associate her more closely with retail and consumer brands, but Meaden has a long track record of backing operationally sound tech businesses with a clear route to revenue.

Peter Jones, who made his own fortune in telecoms and consumer electronics before joining the Den, is never far behind on tech pitches either. Between them, the two Dragons account for a large share of the category's deal flow.

Which Tech and Software Businesses Are Still Trading

Seventy of the 82 tech and software pitches in our index are still selling today, a survival rate north of 85 percent for businesses that got airtime, whether or not they landed a deal. That is a notably high number for a sector where products and platforms tend to have shorter shelf lives than a food or fashion brand.

Among the businesses still operating are Accommodation for Students, Mix Album, Storycode, Coin Metrics and Lings Cars, a spread that runs from student housing search tools to music and crime data platforms. It is a reminder that Dragons' Den's tech pitches were never just about apps and gadgets. Some of the Den's quieter, more practical software businesses have simply kept running long after the cameras left.

What Makes a Tech Pitch Work in the Den

The tech and software pitches that convert into deals in this index tend to share a few traits. Founders bring a working product to the studio floor rather than a concept on paper, they can explain the revenue model in one sentence, and they have some early traction, paying customers, downloads or subscriptions, to point to when a Dragon asks the inevitable question about numbers.

The pitches that stall tend to be the opposite: pre-revenue platforms asking Dragons to value a large slice of the company on potential alone. Five investors who have all built businesses from nothing are generally reluctant to pay a premium for an idea that has not yet proven it can make money, however good the technology looks on the day.

The Takeaway

Tech and software is one of the stronger categories in Dragons' Den history on paper: a 41 percent deal rate, an average cheque of £92,000, and 70 of 82 businesses still trading. Deborah Meaden and Peter Jones lead the investing on this side of the Den, and the biggest single cheque, Gaming Alerts' £200,000 in series 5, shows what a strong working demo can be worth in that room.

If you are hunting for a tech pitch that is still around today, the survivors above are a solid place to start looking.