Season Recap

Dragons’ Den Season 12 Recap: Every Deal Worth Knowing

Season 12 by the numbers: 65 pitches, 20 deals, the biggest checks, and the products that are still selling.

Dragons' Den IndexUpdated 19 July 20256 min read

Season 12 aired across 2014–2015 and brought 65 businesses into the Den. By the time it wrapped, the dragons had made 20 deals and committed £545K on air. It is a clean snapshot of where the show, and the companies pitching it, stood that year.

The season's deal rate landed at 31%. That is up from 22% the season before, so the dragons were in a buying mood. Deal rates have climbed over the life of the show as the format matured and founders showed up better prepared, and Season 12 is one point on that line.

The defining deal of the season was Lostmy Name, which secured £100,000 for 5% from PiersLinney. Every season has a pitch or two the dragons fight over, and the size of that top check is usually a fair proxy for how strong the season's crop of companies was.

By category, Season 12 leaned toward other, food & drink and kids & education, the three areas that sent the most founders into the Den that year. The mix shifts season to season and usually tracks whatever was hot in consumer products at the time, which makes each season a small time capsule of where founders were putting their energy.

The real measure of a season is what survives, and this one produced businesses that are still around. 64 Season 12 products are still actively selling today, several of them on Amazon, and they are highlighted below. Those survivors matter more than the on-air theatrics. They are the companies that were still standing years later.

Below you will find the season's biggest deals ranked by check size, plus the products from Season 12 you can still buy. For the full episode-by-episode breakdown of all 65 pitches, head to the season page. Figures reflect the deals as aired.