Dragons’ Den Season 16 Recap: Every Deal Worth Knowing

Season 16 aired across 2015–2019 and brought 62 businesses into the Den. By the time it wrapped, the dragons had made 29 deals and committed £830K on air. It is a clean snapshot of where the show, and the companies pitching it, stood that year.

The season's deal rate landed at 47%. That is up from 45% the season before, so the dragons were in a buying mood. Deal rates have climbed over the life of the show as the format matured and founders showed up better prepared, and Season 16 is one point on that line.

The defining deal of the season was Brizi, which secured £125,000 for 25% from Touker Suleyman. Every season has a pitch or two the dragons fight over, and the size of that top check is usually a fair proxy for how strong the season's crop of companies was.

By category, Season 16 leaned toward other, tech & software and fashion & beauty, the three areas that sent the most founders into the Den that year. The mix shifts season to season and usually tracks whatever was hot in consumer products at the time, which makes each season a small time capsule of where founders were putting their energy.

The real measure of a season is what survives, and this one produced businesses that are still around. 62 Season 16 products are still actively selling today, several of them on Amazon, and they are highlighted below. Those survivors matter more than the on-air theatrics. They are the companies that were still standing years later.

Below you will find the season's biggest deals ranked by check size, plus the products from Season 16 you can still buy. For the full episode-by-episode breakdown of all 62 pitches, head to the season page. Figures reflect the deals as aired.

The season's biggest deals

1. 1
   Brizi

   Season 16 · Touker Suleyman

   £125,000

   for 25%

2. 2
   Look After My Bills

   Season 16 · JennyCampbell,TejLalvani

   £120,000

   for 3%

3. 3
   VIVIT

   Season 16 · Peter Jones + Deborah Meaden

   £90,000

   for 20%

4. 4
   Infuse My.Colour

   Season 16 · TejLalvani

   £80,000

   for 25%

5. 5
   Parking Perx

   Season 16 · JennyCampbell

   £80,000

   for 45%

6. 6
   Didsbury Gin

   Season 16 · JennyCampbell

   £75,000

   for 33.3%

7. 7
   Droneand Safe Register

   Season 16 · Peter Jones

   £60,000

   for 40%

8. 8
   Youngin Spirit

   Season 16 · Touker Suleyman + TejLalvani

   £50,000

   for 30%

9. 9
   Landscapes 4 Learning

   Season 16 · Peter Jones

   £50,000

   for 30%

10. 10
    The Drinks Bakery

    Season 16 · Peter Jones + Deborah Meaden

    £50,000

    for 25%

Season 16 products still selling today

These pitches turned the season's exposure into a lasting business, and you can still buy them:

Deal

Brizi

Device de1 for prams and strollers to protect babies and young children from air pollution.

Season 16 · Ep 1£125K

No Deal

Play Me The Song

Musician hiring website

Season 16 · Ep 1Tech & Software

Deal

Tuk Tuk Chai

Tea shop business and franchise

Season 16 · Ep 1Food & Drink

Deal

VIVIT

Live anatomy and physiology exhibitions with synthetic bodies and animal specimens

Season 16 · Ep 1£90K