Product Update

Is Clean Heels Ltd Still in Business? (2026 Update)

Is Clean Heels Ltd from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Clean Heels Ltd today.

Dragons' Den IndexUpdated 1 March 20266 min read

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Clean Heels pitched a simple problem with a simple fix: little rubber attachments that stop stiletto heels sinking into grass, gravel and gaps in flooring. Years after landing a double dragon deal, the brand is still trading, and you can still buy the product.

The Short Answer

Clean Heels is still in business. The company runs its own website at cleanheels.co.uk, where the heel stoppers are available to order directly, and the product has also been stocked by UK retailers including Timpsons, Lakeland, Debenhams and House of Fraser.

A decade-plus after its Den appearance, having an active storefront and a founder still promoting the brand puts Clean Heels well ahead of most companies that get a deal and then disappear.

The Dragons' Den Pitch

Clean Heels appeared in Series 12, Episode 7, in the Fashion & Beauty category. Founder Ally Stevenson brought in the heel protectors, a low-cost accessory aimed at anyone who has ever wobbled across a lawn or dented a wooden floor in high heels.

The ask was 50,000 pounds for 25 percent of the company, a modest valuation for a product with obvious mass appeal and low manufacturing complexity.

The Deal That Got Done

Two dragons went in together on this one. Deborah Meaden and Kelly Hoppen jointly put up the full 50,000 pounds for the 25 percent stake on the table, splitting the investment and the equity between them.

Getting both a consumer-retail specialist in Deborah and a design-and-lifestyle name in Kelly Hoppen on the same cap table gave Clean Heels credibility on two fronts at once, retail distribution know-how and a design-conscious brand voice.

What Happened After the Deal

The product went on to pick up genuine high street distribution, appearing in Timpsons, Lakeland, Debenhams and House of Fraser in the years after the show aired, alongside international sales. That is the kind of retail footprint that only happens if the product keeps performing on the shelf.

Simple, low-cost, problem-solving products like this tend to have staying power precisely because they do not go out of fashion. There is always another wedding, another garden party, another pair of heels sinking into soft ground.

Where Things Stand Now

Clean Heels pitched in Series 12 out of the Fashion & Beauty category, asked for 50,000 pounds for 25 percent, and closed that exact deal with Deborah Meaden and Kelly Hoppen.

Today the company is active, with a working website at cleanheels.co.uk and a history of stocking deals with well-known UK retailers. If you came here wondering whether you can still buy Clean Heels, the answer is yes, straight from the source.

Why This One Kept Going

Products that solve one very specific, very relatable problem tend to have longer shelf lives than trend-driven items, and Clean Heels fits that mould closely. Nearly every wedding, festival or outdoor event brings the same complaint, heels sinking into soft ground, and that demand does not fade the way novelty products can.

Manufacturing simplicity helps too. A small rubber attachment is cheap to produce and easy to stock in bulk, which keeps the retail relationships that Clean Heels built with Timpsons, Lakeland, Debenhams and House of Fraser financially workable long after the initial television bump faded.

How It Compares to Other Den Pitches

Simple accessory products like this are notoriously hit or miss on the show. For every Clean Heels that finds a lasting retail home, there are several similar gadget pitches that get a deal, generate a burst of sales in the weeks after broadcast, and then fade once the novelty wears off and the retailer moves on to the next seasonal accessory.

What appears to separate Clean Heels from that pattern is repeat, structural demand rather than a one-off impulse purchase. Weddings and outdoor events happen every year, which gives the product a renewing customer base rather than a one-time audience that buys once and never needs it again.

Common Questions

Did Clean Heels get a deal on Dragons' Den? Yes. Deborah Meaden and Kelly Hoppen jointly invested the full 50,000 pounds asked for, in exchange for 25 percent of the company.

Is Clean Heels still selling heel stoppers? Yes. The company runs its own website at cleanheels.co.uk and has a history of stocking with major UK retailers.

Where can you buy Clean Heels today? Directly through the official website, and historically through retailers including Timpsons, Lakeland, Debenhams and House of Fraser.

Are Deborah Meaden and Kelly Hoppen still involved? The company remains active under its original registration, though the show does not disclose ongoing day-to-day dragon involvement after a deal closes.

Where to buy Clean Heels Ltd

Still selling as of 1 March 2026. Check today's price and availability.

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See the full Clean Heels Ltd deal breakdown and term sheet →