Product Update

Is Equisafety Ltd Still in Business? (2026 Update)

Is Equisafety Ltd from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Equisafety Ltd today.

Dragons' Den IndexUpdated 3 May 20266 min read

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Equisafety pitched high visibility equestrian wear in series 12 and got the full hundred thousand pounds it asked for. Over a decade later, the answer to whether it is still in business is a clean and confident yes.

It is one of the more durable success stories to come out of series 12, and the reasons why are fairly instructive for anyone trying to work out which Den pitches tend to last.

The Short Answer

Equisafety is still trading. The company runs its own website, equisafety.com, selling high visibility clothing, riding hats, back protectors and air vests for riders and their horses, and it has expanded into related products for cyclists, motorbike riders and dogs as well. This is one of the more durable success stories in the UK Den's back catalogue.

The Pitch

Founder Nicky Fletcher pitched Equisafety in series 12, episode 7, which aired in January 2015. The business made high visibility clothing and gear for horse riders, a specialised but reliable niche given how many riders share roads with traffic. Fletcher asked for one hundred thousand pounds for 30 percent of the company.

It is a substantial ask by the standards of the show, and getting it in full is a strong signal that the Dragons saw a proven, repeatable product rather than a speculative idea.

A Business Built on a Real Problem

Equisafety's pitch worked because the problem is not hypothetical. Riders on shared roads are genuinely vulnerable, and high visibility gear is not a novelty purchase, it is safety equipment that riding schools, competitive riders and everyday hackers all need. That kind of recurring, needs-based demand is exactly what tends to survive past a single TV appearance.

The company has been operating for more than 25 years by its own account, meaning the Den appearance came partway through an already established business rather than at the very start, which likely helped it absorb the scrutiny of a Dragons' Den negotiation and come out the other side with the operation intact.

That existing track record also matters for how the equestrian retail trade views a brand. Tack shops and riding centres tend to be conservative buyers, sticking with suppliers they already trust for safety-critical products, so a company with two and a half decades of history behind its Den pitch had a real advantage over a brand new entrant trying to win the same shelf space from a standing start.

Growing Beyond the Original Pitch

Rather than staying narrowly focused on the exact product it pitched with, Equisafety has broadened its range considerably since 2015. Alongside the core high visibility riding wear, the company now covers certified riding hats and body protectors, categories that require real safety certification rather than just bright colours, along with air vest technology that has become increasingly common in competitive riding disciplines.

The expansion into cycling, motorbike and dog related visibility gear also shows a company applying the same core idea, being seen clearly on shared roads and trails, to adjacent markets rather than staying locked into equestrian retail alone. That kind of controlled diversification, built on a genuine safety need rather than chasing a trend, is a large part of why the business has lasted.

The company also operates a dedicated trade arm, selling in bulk to retailers and riding centres rather than only direct to individual customers, which gives it a second, steadier revenue channel alongside its consumer-facing website. That kind of dual retail and trade structure is common among the longer surviving businesses in this index, spreading risk across more than one type of customer.

Where Things Stand Now

Equisafety today sells across multiple ranges, from everyday high visibility bands to more technical air vest products, and stocks its range through both its own site and third party retailers in the equestrian and outdoor space.

If you came here wondering whether Equisafety survived its Den appearance, the answer is straightforward. It did, it is still selling, and the business now covers a wider range of riders and animals than the single product category it pitched with back in 2015.

For anyone comparing Den pitches across this index, Equisafety is a good example of a business that succeeded for unglamorous reasons: a real safety need, a repeat-purchase customer base, and enough operating history behind the pitch to survive the scrutiny of both the Dragons and the years that followed.

Where to buy Equisafety Ltd

Still selling as of 3 May 2026. Check today's price and availability.

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See the full Equisafety Ltd deal breakdown and term sheet →