Product Update

Is Mo Bros Still in Business? (2026 Update)

Is Mo Bros from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Mo Bros today.

Dragons' Den IndexUpdated 10 July 20266 min read

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Mo Bros pitched a men's grooming range built around beard and moustache care in series 15, and it went on to become one of the standout consumer brand successes of the show's more recent years. Short answer: yes, still in business, and still growing internationally.

The pitch and the deal

Founders Kunal Dattani and his family pitched Mo Bros, a men's grooming retailer specialising in beard and moustache products, in series 15, episode 9. They asked for £150,000 in exchange for 20 percent of the business.

Peter Jones and Tej Lalvani made the joint offer at those terms, £150,000 for 20 percent, split evenly between the two dragons. It marked the first time the pair had backed a company together, and it turned out to be a genuinely productive pairing, Jones bringing broad retail and brand-building experience, Lalvani bringing his own consumer products and manufacturing background from Vitabiotics.

The Dattani family's pitch stood out from a crowded field of grooming and personal care products that season by leaning into a fairly specific, community-driven brand identity built around beard and moustache culture rather than positioning the products as generic men's cosmetics, which likely made the retail buyers Mo Bros later signed with easier to convince of a distinct customer base worth stocking for.

Steady growth since the pitch

Mo Bros expanded well beyond its original direct-to-consumer footprint. The brand secured stockist relationships with major UK retailers including Next, Debenhams and ASOS, putting its beard oils and grooming kits on shelves alongside far larger, more established brands.

The company also pushed into export markets, reportedly selling into more than 78 countries, and launched formally in Dubai in early 2024 as part of a broader international push. That kind of retail and geographic expansion, years after the original TV pitch, is a strong signal of a business that has kept building rather than coasting on its Dragons' Den moment.

Why the category kept growing

Beard grooming as a retail category grew substantially in the years around Mo Bros's pitch, driven by a broader shift in men's personal care spending away from purely functional products and toward branded, ritual-driven grooming routines, oils, balms, styling products, sold with the same kind of packaging and storytelling that skincare and haircare brands had long used for women's products.

Mo Bros arrived early enough in that shift to establish itself as a recognisable name before the category became crowded with competitors, which likely made it easier to win the retail listings with Next, Debenhams and ASOS that came later. Timing, alongside product quality, tends to matter a great deal in categories that go from niche to mainstream this quickly.

Where things stand now

Mo Bros continues to sell directly through its own website as well as through its retail partners, and by most accounts the business remains in solid shape, still described as growing rather than contracting. The beard and moustache grooming category it entered has stayed relevant, helped along by sustained interest in men's grooming as a retail segment more broadly.

For a company that started as a niche product for a specific, fairly narrow customer base, growing into a multi-retailer, multi-country grooming brand is a genuinely strong outcome, and one of the better recent examples of a Dragons' Den deal translating into lasting retail presence.

A first-time dragon pairing that stuck

It is worth noting how much of Mo Bros's post-Den trajectory tracks back to that unusual joint investment. Peter Jones and Tej Lalvani had never backed a company together before this pitch, and the combination of Jones's brand and retail instincts with Lalvani's manufacturing and consumer products background from Vitabiotics appears to have translated into practical support well beyond the initial cheque.

Retail listings with names like Next and ASOS rarely happen purely on the strength of a product, relationships and category credibility matter, and having two dragons with complementary networks behind the brand likely helped open doors that would have been much harder to reach alone.

The verdict

Mo Bros is still in business, still selling through its own site and through major UK and international retailers, and still expanding into new markets years after its series 15 pitch. Peter Jones and Tej Lalvani's joint £150,000 for 20 percent backed a product that found a real, durable customer base.

If you are looking to buy Mo Bros grooming products today, you have plenty of options, direct from the brand or through any of the major retailers now stocking it.

Where to buy Mo Bros

Still selling as of 10 July 2026. Check today's price and availability.

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See the full Mo Bros deal breakdown and term sheet →