Product Update

Is Myo Master Still in Business? (2026 Update)

Is Myo Master from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Myo Master today.

Dragons' Den IndexUpdated 25 June 20266 min read

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Myo Master pitched a sports recovery massage gun to the Dragons, asked for £100,000 for 10 percent, and got exactly that from two investors at once. Since then, the company has built partnerships with some of the biggest names in UK sport. If you are here to check whether it survived its television moment, the answer is a clear yes.

The Short Answer

Myo Master is still in business, and it is one of the stronger growth stories to come out of its series. The company has raised significant private investment since its episode, built partnerships with major sports organisations, and continues to sell its recovery products directly.

The company does not sell through Amazon, focusing instead on direct sales and partnerships with clubs and sporting events, which fits a brand trying to build credibility with serious athletes rather than compete purely on marketplace price.

The Dragons' Den Pitch

Founders Joe Gray and Lottie White appeared in Series 21, Episode 9, in the Health & Wellness category, pitching the MyoPro, a handheld massage gun designed to help athletes and everyday gym-goers recover faster by easing muscle soreness. The panel raised the obvious question early: this is a competitive market with plenty of massage gun brands already out there.

The ask was £100,000 for 10 percent of the company, valuing the business at £1 million. That is a serious number to put in front of the Dragons, and it takes real confidence, and real numbers behind it, to hold that valuation under questioning about competition in a crowded product category.

The Deal That Got Done

Gray and White secured backing from two Dragons, Sara Davies and Gary Neville, who together invested the full £100,000 for the 10 percent originally asked, with a structure that would reduce their stake to 5 percent if the investment was repaid within 12 months. That kind of repayment-linked structure is a way for founders to keep more long-term upside if the business performs well early, and it signals confidence on both sides of the table.

Gary Neville's background in elite sport made him a natural fit for a recovery brand, and the partnerships that followed suggest that fit translated into real doors opening for the company.

Life After the Den

Since the episode, Myo Master has been backed by Google, raised around £800,000 from private investors on top of its Den deal, and built partnerships with Chelsea FC, England Rugby, the London Triathlon, Spartan and Under Armour, along with The Turf Games. That is a genuinely impressive list of partners for a company that pitched for £100,000 a relatively short time ago.

The founders have talked about ambitions to scale to eight figures in revenue while staying profitable and to expand beyond the UK, with growth so far built entirely on domestic sales. Whether they hit that target or not, the partnerships already secured are hard evidence the business is functioning at a serious level today, not just surviving.

Where Things Stand Now

Myo Master pitched in Series 21 for £100,000 at 10 percent, and secured that exact deal from Sara Davies and Gary Neville, with a step-down clause tied to early repayment. Since then, it has landed partnerships with Chelsea FC, England Rugby and several other major sporting names, and raised further private investment.

The verdict is that the business is not just still open, it is one of the more clearly successful outcomes in this group of pitches. If you were wondering whether the recovery gun brand made it, it did, and by a wide margin.

Where to buy Myo Master

Still selling as of 25 June 2026. Check today's price and availability.

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See the full Myo Master deal breakdown and term sheet →