Product Update

Is NINI Organics Still in Business? (2026 Update)

Is NINI Organics from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy NINI Organics today.

Dragons' Den IndexUpdated 19 March 20266 min read

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NINI Organics pitched a range of organic skincare built around botanical ingredients, and the brand, led by co-founder Alex Nicolaou, walked away from series 21 with two Dragons on the cap table. Years on, the products are still on sale and the brand's retail ambitions have kept moving.

The Short Answer

Yes, NINI Organics is still in business. The company continues to sell its skincare range, including a botanical face mist, a hyaluronic acid serum and a resurfacing mask, and it has stated ambitions to expand into higher-end retail over the coming years.

The presence of named, priced products across a proper skincare regime, rather than a single hero item, points to a brand that has kept developing its range since the pitch rather than resting on one launch product.

The Dragons' Den Pitch

NINI Organics appeared in series 21, episode 2, pitching in the Fashion & Beauty category with an organic skincare line. The founders asked for 50,000 pounds in exchange for 20 percent of the business.

Organic and botanical skincare is a crowded shelf, so the pitch needed to convince Dragons that the brand had a genuine point of difference and not just a nicer story than its competitors.

The Deal

Peter Jones and Steven Bartlett invested together, putting up the full 50,000 pounds for the 20 percent on offer. As with several beauty pitches on the panel, a two-Dragon deal at the full ask suggests both investors saw a genuine consumer opportunity rather than just a decent story.

That pairing gave the brand access to Jones's retail network and Bartlett's consumer marketing background, a combination well suited to a beauty label trying to build both distribution and a direct following.

What Happened After the Cameras Stopped

NINI Organics has continued developing its product range since the pitch, and co-founder Alex Nicolaou has spoken publicly about the brand's ambitions to secure listings at prestige retailers including Harrods, Liberty and Selfridges, with the longer-term goal of a bespoke concession, as well as entry into Space NK, one of the UK's leading beauty retail chains.

Those are aspirational targets rather than confirmed placements as of the most recent reporting, so it is fair to treat the retail expansion as a work in progress rather than a done deal. What is confirmed is that the products themselves remain on sale.

Independent beauty retailers have also picked up the range, and the brand has appeared in coverage of Dragon's Den-approved beauty businesses alongside other alumni, which suggests it has maintained enough of a public profile to stay part of the ongoing conversation about Den beauty successes rather than fading from view.

A Realistic Read on the Ambitions

It is worth being straightforward about the gap between stated ambition and confirmed placement here. Harrods, Liberty, Selfridges and Space NK are all genuinely difficult retailers to get into, and founders discussing them as future goals is common across the beauty sector, not evidence those deals are imminent.

What matters for the still in business question specifically is simpler: the products are formulated, priced, listed and available to buy today, which is the baseline that answers whether the company survived its Den pitch. The prestige retail ambitions are a growth story layered on top of that baseline, not a substitute for it.

Buyers looking to check current stock and pricing directly are best served by going straight to the brand's own site rather than relying on any single retailer, since prestige placements can take years to materialise even for a healthy, growing beauty business.

Where Things Stand Now

NINI Organics pitched in series 21 with an organic skincare range, asked for 50,000 pounds for 20 percent, and landed both Peter Jones and Steven Bartlett at the full amount.

The brand is still selling today, with its core product range active and stated plans to push into prestige beauty retail. If you were wondering whether it survived the leap from TV pitch to real business, the answer is yes, and it is still building.

Where to buy NINI Organics

Still selling as of 19 March 2026. Check today's price and availability.

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See the full NINI Organics deal breakdown and term sheet →