Product Update

Is Pavan Beauty Still in Business? (2026 Update)

Is Pavan Beauty from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Pavan Beauty today.

Dragons' Den IndexUpdated 19 March 20266 min read

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Pavan Beauty brought a South Asian beauty tradition, henna, into a modern retail format, and founder Pavan Ahluwalia-Dhanjal used the Den to bring on Touker Suleyman as a backer in series 21. The brand has since built a genuine physical retail presence in one of London's best-known department stores.

The Short Answer

Yes, Pavan Beauty is still in business. The brand runs a Henna Bar concession inside Selfridges in London, and its henna cones remain available to buy, alongside earlier recognition from Harrods, where the founder previously created a window display.

A live, in-store concession is one of the harder things for a small brand to fake or exaggerate, since it depends on an ongoing commercial agreement with a major department store rather than just an active website.

The Dragons' Den Pitch

Pavan Beauty appeared in series 21, episode 4, pitching in the Fashion & Beauty category with a South Asian beauty regime built around henna. The pitch asked for 50,000 pounds in exchange for 40 percent of the business, a substantial equity stake to offer for the cash on the table.

That kind of ask usually signals a founder who values the Dragon's network and credibility as much as, or more than, the money itself, particularly in a category like beauty where retail relationships can matter more than capital.

The Deal

Touker Suleyman made the deal, investing the full 50,000 pounds for the 40 percent on offer. Suleyman's decades in retail and fashion, including his ownership of Hawes & Curtis and Ghost, made him a strong match for a founder who needed to navigate manufacturing, margins and retail placement, not just marketing.

It is one of many deals Suleyman closed during his run on the panel, in a category, beauty retail, that sits comfortably alongside his broader fashion and consumer goods experience.

What Happened After the Cameras Stopped

Pavan Beauty secured a Henna Bar concession inside Selfridges, a serious physical retail placement for a young beauty brand, and the founder has also been recognised by Harrods, where she previously created a window display for the store. Landing space in two of London's most selective department stores within a short window is a strong indicator of retail credibility.

That kind of in-person retail footprint, rather than an online-only presence, tends to be a good sign for a beauty brand's staying power, since department stores generally do not renew concessions for products that are not moving.

The founder has continued to position the brand around cultural authenticity, using henna as both a beauty product and a way of introducing South Asian traditions to a wider retail audience that may not have encountered a dedicated henna bar before. That kind of experiential retail, where customers get an in-person service rather than just a product off a shelf, tends to build loyal repeat custom.

A Note on the Equity Discrepancy

Some outside reporting on this pitch describes the original ask as 50,000 pounds for 20 percent, with the equity then rising to 40 percent as part of the final negotiated deal with Touker Suleyman. Our fact sheet records both the ask and the deal at 40 percent, and we have kept that figure as the authoritative number for this post, while flagging the discrepancy here for transparency.

Either way, the headline outcome is the same: Suleyman invested the full 50,000 pounds asked for, and the brand has gone on to build a genuine physical retail presence since the pitch aired.

Anyone wanting to see the exact deal terms as filmed is best served checking the original episode or contemporaneous reporting, since the fine print on equity step-downs and similar clauses can differ from what airs versus what is finally signed.

Where Things Stand Now

Pavan Beauty pitched in series 21 with a South Asian henna beauty range, asked for 50,000 pounds for 40 percent, and landed Touker Suleyman at the full amount.

The brand is still trading today, with an active Selfridges concession and earlier recognition from Harrods. If you were checking in on this one, the henna bar is still open for business.

Where to buy Pavan Beauty

Still selling as of 19 March 2026. Check today's price and availability.

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See the full Pavan Beauty deal breakdown and term sheet →