Product Update
Is Vintage Patisserie Still in Business? (2026 Update)
Is Vintage Patisserie from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Vintage Patisserie today.
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The Vintage Patisserie walked into the Den with 1940s glamour and a genuinely different idea: vintage-themed party and event hosting, built around the aesthetic founder Angel Adoree had spent years cultivating. She won over the Dragons on camera, and even though that particular deal never closed, the business went on to become one of the most recognisable names to come out of the entire show.
The Short Answer
The Vintage Patisserie is still in business today. It now operates from Château de la Motte Husson in Normandy, France, the same chateau made famous by Angel Adoree and her husband Dick Strawbridge on the Channel 4 series Escape to the Chateau, hosting weddings and vintage-themed events for guests who travel specifically for the experience.
This is one of the more dramatic scale-ups in Dragons' Den history. What started as a London-based vintage hosting company has grown into an international events business anchored by a French chateau and a television career that reaches a far bigger audience than the original Den episode ever did.
The Pitch
Angel Adoree, then working under the name Angela Newman, brought The Vintage Patisserie into the Den in series 8, episode 2. The pitch centred on vintage-styled hosting and events, drawing on 1940s aesthetics, tea party culture and hand-made styling to offer something genuinely different from the food and product pitches that dominate most episodes.
She asked the Dragons for £100,000 in exchange for 39 percent of the business, and her presentation, in full vintage dress, was memorable enough that it is still cited as one of the more charming pitches from that era of the show.
The Deal That Never Closed
On camera, Adoree won the backing of two Dragons, Deborah Meaden and Theo Paphitis, who together offered to back the business. It counts as a completed deal in our index for that reason. In practice, the investment partnership never actually came together after filming.
Despite the deal falling through, Adoree and Meaden have remained on good terms in the years since, with Meaden speaking warmly about Adoree's later success. It is a reminder that a collapsed Den deal does not have to sour the relationship between founder and Dragon, and sometimes the connection outlasts the paperwork.
From London Events to a French Chateau
Without the Dragons' money, Adoree kept building The Vintage Patisserie as an independent events and hospitality brand, running vintage tea parties, styling workshops and hosted experiences out of East London. The business later launched a hospitality and hair academy alongside its events work, broadening beyond the original party-hosting concept.
The bigger turning point came in 2015, when Adoree and her husband Dick Strawbridge bought a derelict chateau in Normandy and began restoring it, a project that became the basis of Escape to the Chateau. The Vintage Patisserie relocated its operations there, and the chateau itself became the venue for the weddings and events the brand now hosts.
A Rare Kind of Second Act
Most businesses that lose their Dragons' Den investment either fold quietly or plod along at roughly the same scale they were at before the show. The Vintage Patisserie did neither. It used the original pitch as a launchpad for a public profile that Adoree then leveraged into an entirely separate, much larger media career, and that media career in turn fed customers and credibility back into the events business.
That kind of flywheel, where television exposure grows the brand, and the brand's growth generates more television opportunities, is genuinely rare among Den alumni. Most founders get one shot at the spotlight from their episode. Adoree effectively found a second, much bigger one.
Where Things Stand Now
Today The Vintage Patisserie markets itself around chateau weddings in France, run through vintagepatisserie.co.uk, alongside Adoree's continued media career. It is a genuinely rare outcome among Dragons' Den pitches: a business that not only survived a collapsed deal but grew into something considerably bigger than what was originally pitched in the studio.
If you are trying to book the brand for an event today, it now means a French wedding venue rather than a London tea party company, but the throughline from the original 2010 pitch to today is direct and well documented. It is a rare enough outcome that this pitch is worth remembering less as a story about a deal that fell through, and more as a story about a founder who simply kept building regardless.

Where to buy Vintage Patisserie
Still selling as of 14 April 2026. Check today's price and availability.
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See the full Vintage Patisserie deal breakdown and term sheet →
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