Season Recap

Dragons’ Den Season 13 Recap: Every Deal Worth Knowing

Season 13 by the numbers: 69 pitches, 24 deals, the biggest checks, and the products that are still selling.

Dragons' Den IndexUpdated 20 September 20256 min read

Series 13 of Dragons' Den, first broadcast 2015 to 2016, put 69 pitches in front of the panel. 24 of them walked out with a deal, a strike rate of 35 percent, and the Dragons collectively put about £780K behind the businesses they backed.

Series 13, which aired through 2015 and into 2016, pushed the deal rate higher again, continuing the climb that began the year before.

Across the 22 series in our index, series 13's total investment of £780K ranks 10th highest, and its 24 deals rank 9th highest by count. Those two rankings don't always move together, since a series can rack up a lot of small deals or a handful of large ones, and series 13 sits where it sits on both counts.

How many pitches got a deal in series 13?

Of the 69 pitches that appeared in series 13, 24 secured investment, for a deal rate of 35 percent. That climbed sharply compared with the 31 percent deal rate the series before it, which gives a sense of how choosy, or how generous, this particular panel of Dragons was being that year.

None of this means the other pitches were bad businesses. Dragons' Den has always turned down founders who go on to build successful companies without a Dragon's money, and it has funded some that later folded. The deal rate measures what happened in the room, not how the businesses performed afterwards.

It's also worth reading the 35 percent figure alongside the raw count. 69 pitches is a larger field than most series in this index, so the same deal rate can represent very different numbers of actual businesses funded depending on how many founders got through the door that year.

The biggest deal of series 13

The biggest single deal of series 13 went to Liquiproof, which secured £100,000 in exchange for 50 percent equity. The investment came from Touker Suleyman.

A 50 percent stake for £100,000 values Liquiproof at roughly £200,000 at the point of the deal, the kind of valuation math that plays out on screen every time a Dragon and a founder haggle over percentage points.

That single deal accounts for a meaningful share of the series' total investment: £100,000 of the £780K the Dragons put into series 13 overall went into just this one pitch, which is a useful reminder that a series total is rarely spread evenly across every deal made.

What the Dragons backed most in series 13

The categories that did best with the Dragons in series 13 were Other, Food & Drink and Kids & Education. 'Other' topping the list is normal for this show: Dragons' Den pitches cover everything from kitchen gadgets to fintech apps, and a large share of any series doesn't fit neatly into a single retail category.

Beyond that catch-all, the categories that stood out say something about what founders were bringing to the Den that year, and which of those ideas the panel judged worth backing.

Food & Drink taking a top spot in series 13 lines up with the kinds of products that tend to translate well to a live studio pitch: something the Dragons can hold, taste or try, rather than a service they have to take on faith.

Which series 13 businesses are still trading?

Based on our tracking, Beam Block, Fit Britches, Fridja and Housecrowd are still trading in some form as of 2026.

Dragons' Den success is not measured only in who gets a deal on the night. Some of the strongest survivors from any given series turned down an offer, or never got one, and built the business anyway. Deal or no deal, survival past broadcast is the harder test.