Season Recap

Dragons’ Den Season 20 Recap: Every Deal Worth Knowing

Season 20 by the numbers: 59 pitches, 31 deals, the biggest checks, and the products that are still selling.

Dragons' Den IndexUpdated 22 October 20256 min read

Season 20 aired across 2023–2023 and brought 59 businesses into the Den. By the time it wrapped, the dragons had made 31 deals and committed £990K on air. It is a clean snapshot of where the show, and the companies pitching it, stood that year.

The season's deal rate landed at 53%. That is up from 47% the season before, so the dragons were in a buying mood. Deal rates have climbed over the life of the show as the format matured and founders showed up better prepared, and Season 20 is one point on that line.

The defining deal of the season was Big Clothing 4 You, which secured £150,000 for 35% from Touker Suleyman. Every season has a pitch or two the dragons fight over, and the size of that top check is usually a fair proxy for how strong the season's crop of companies was.

By category, Season 20 leaned toward other, fashion & beauty and sports & outdoors, the three areas that sent the most founders into the Den that year. The mix shifts season to season and usually tracks whatever was hot in consumer products at the time, which makes each season a small time capsule of where founders were putting their energy.

The real measure of a season is what survives, and this one produced businesses that are still around. 59 Season 20 products are still actively selling today, several of them on Amazon, and they are highlighted below. Those survivors matter more than the on-air theatrics. They are the companies that were still standing years later.

Below you will find the season's biggest deals ranked by check size, plus the products from Season 20 you can still buy. For the full episode-by-episode breakdown of all 59 pitches, head to the season page. Figures reflect the deals as aired.