Season Recap

Dragons’ Den Season 22 Recap: Every Deal Worth Knowing

Season 22 by the numbers: 55 pitches, 32 deals, the biggest checks, and the products that are still selling.

Dragons' Den IndexUpdated 9 February 20266 min read

Season 22 aired across 2025–2025 and brought 55 businesses into the Den. By the time it wrapped, the dragons had made 32 deals and committed £2.5M on air. It is a clean snapshot of where the show, and the companies pitching it, stood that year.

The season's deal rate landed at 58%. That is up from 56% the season before, so the dragons were in a buying mood. Deal rates have climbed over the life of the show as the format matured and founders showed up better prepared, and Season 22 is one point on that line.

The defining deal of the season was Yuv Beauty, which secured £250,000 for 2% from Steven Bartlett and Sara Davies. Every season has a pitch or two the dragons fight over, and the size of that top check is usually a fair proxy for how strong the season's crop of companies was.

By category, Season 22 leaned toward food & drink, fashion & beauty and other, the three areas that sent the most founders into the Den that year. The mix shifts season to season and usually tracks whatever was hot in consumer products at the time, which makes each season a small time capsule of where founders were putting their energy.

The real measure of a season is what survives, and this one produced businesses that are still around. 55 Season 22 products are still actively selling today, several of them on Amazon, and they are highlighted below. Those survivors matter more than the on-air theatrics. They are the companies that were still standing years later.

Below you will find the season's biggest deals ranked by check size, plus the products from Season 22 you can still buy. For the full episode-by-episode breakdown of all 55 pitches, head to the season page. Figures reflect the deals as aired.

The season's biggest deals

1
Yuv Beauty
Season 22 · Steven Bartlett + Sara Davies
£250,000
for 2%
2
Boot Bananas
Season 22 · Steven Bartlett + Peter Jones
£200,000
for 32%
3
Honest Mobile
Season 22 · Steven Bartlett + Deborah Meaden
£110,000
for 4.5%
4
BodyXcore
Season 22 · Peter Jones + Touker Suleyman + Joe Wicks
£105,000
for 37.5%
5
Choppity
Season 22 · Peter Jones
£100,000
for 15%
6
Stashed Products
Season 22 · Touker Suleyman
£100,000
for 7%
7
Pippa Technologies
Season 22 · Peter Jones + Deborah Meaden + Touker Suleyman
£100,000
for 15%
8
MatesPlace
Season 22 · Touker Suleyman
£100,000
for 20%
9
Doughboys Pizza
Season 22 · Peter Jones
£90,000
for 10%
10
Lumberjaxe Food Company
Season 22 · Emma Grede
£90,000
for 20%