Dragons’ Den Season 18 Recap: Every Deal Worth Knowing

Season 18 aired across 2021–2021 and brought 70 businesses into the Den. By the time it wrapped, the dragons had made 35 deals and committed £1.5M on air. It is a clean snapshot of where the show, and the companies pitching it, stood that year.

The season's deal rate landed at 50%. That is up from 38% the season before, so the dragons were in a buying mood. Deal rates have climbed over the life of the show as the format matured and founders showed up better prepared, and Season 18 is one point on that line.

The defining deal of the season was Positive Birth, which secured £136,000 for 10% from Touker Suleyman and TejLalvani. Every season has a pitch or two the dragons fight over, and the size of that top check is usually a fair proxy for how strong the season's crop of companies was.

By category, Season 18 leaned toward other, green & cleantech and fashion & beauty, the three areas that sent the most founders into the Den that year. The mix shifts season to season and usually tracks whatever was hot in consumer products at the time, which makes each season a small time capsule of where founders were putting their energy.

The real measure of a season is what survives, and this one produced businesses that are still around. 70 Season 18 products are still actively selling today, several of them on Amazon, and they are highlighted below. Those survivors matter more than the on-air theatrics. They are the companies that were still standing years later.

Below you will find the season's biggest deals ranked by check size, plus the products from Season 18 you can still buy. For the full episode-by-episode breakdown of all 70 pitches, head to the season page. Figures reflect the deals as aired.

The season's biggest deals

1. 1
   Positive Birth

   Season 18 · Touker Suleyman + TejLalvani

   £136,000

   for 10%

2. 2
   Peachy Lean

   Season 18 · Touker Suleyman + Sara Davies + TejLalvani

   £100,000

   for 30%

3. 3
   Easy Tots

   Season 18 · Sara Davies

   £80,000

   for 30%

4. 4
   Nursem

   Season 18 · TejLalvani

   £75,000

   for 5%

5. 5
   Whisky Me

   Season 18 · Peter Jones + Deborah Meaden + TejLalvani

   £75,000

   for 15%

6. 6
   Puresweet

   Season 18 · Peter Jones + TejLalvani

   £75,000

   for 10%

7. 7
   Cordina Hair

   Season 18 · Sara Davies

   £75,000

   for 50%

8. 8
   Ocushield

   Season 18 · Peter Jones + TejLalvani

   £75,000

   for 15%

9. 9
   Offblak

   Season 18 · Peter Jones

   £70,000

   for 10%

10. 10
    Compare Ethics

    Season 18 · Peter Jones + Deborah Meaden

    £70,000

    for 10%

Season 18 products still selling today

These pitches turned the season's exposure into a lasting business, and you can still buy them:

No Deal

Icebloc

Eco-friendly alternative drinking straw preventing overflow of ice

Season 18 · Ep 1Green & CleanTech

Deal

Masterpeace

Mindful art classes and painting kits

Season 18 · Ep 1£50K

Deal

Nursem

Skincare product for hands

Season 18 · Ep 1£75K

Deal

Offblak

Flavoured tea delivery service

Season 18 · Ep 1£70K