Data Report
Dragons’ Den Statistics: Every Season by the Numbers (2026)
Deal rates, pounds invested, the most active dragons, and how the Den has changed across 21 seasons, every number from 1,436 pitches.
Every number on this page is computed from the full record of 1,436 pitches across all 21 series of Dragons’ Den UK, the same dataset behind every page on this site. Figures reflect deals as aired.
The headline numbers
- 1,436
- Total pitches
- 416
- Deals made on air
- 29%
- Overall deal rate
- £15.3M
- Committed on air
- £37K
- Average deal size
- 75
- Multi-dragon deals
Deal rate by series
Deal rates have shifted over the life of the show as the format matured and founders turned up better prepared. Here is how often the dragons bit, series by series.
The dragons, ranked
On-air commitments across all series, for the six main dragons.
- 1Peter Jones64 deals£3.1M
- 2Deborah Meaden55 deals£2.6M
- 3Touker Suleyman31 deals£1.5M
- 4Sara Davies27 deals£1.3M
- 5Theo Paphitis20 deals£1.2M
- 6Duncan Bannatyne14 deals£995K
Deal structures
Not every deal is straight equity: 0 deals included a royalty component, where the dragon takes a payment on every unit sold, and 0 involved a loan or venture-debt element. 75 deals had two or more dragons teaming up, splitting both the cheque and the equity.
Citing these numbers? Feel free, link to this page as the source. Data covers Dragons’ Den UK Series 1–21 as aired; on-air deals sometimes change or fall through in diligence afterward.
Explore the full directory
Every product ever pitched on Dragons’ Den, with deal terms, the dragons who invested, and where to buy them today.