Den Rankings
The 25 Biggest Deals in Dragons’ Den History
Every deal in Dragons’ Den history ranked by pounds committed on air, who got the money, which dragons wrote the cheques, and what the companies were worth.
Across more than 20 series and over 1,400 pitches, the dragons have committed millions of pounds of their own money on air. Most deals land somewhere between £30,000 and £100,000. The pitches below are the outliers, the ones where a dragon, or several teaming up, backed a single business with the biggest cheques the Den has ever written. Every figure is the deal as it aired; some terms changed once the cameras stopped and due diligence began.
- 1Kimaï
Season 21 · StevenBartlett
£250,000
for 3% · £8.3M valuation
- 2Gaming Alerts
Season 5 · Theo Paphitis
£200,000
for 30% · £667K valuation
- 3Pro Waste Management Services
Season 6 · Deborah Meaden + Duncan Bannatyne
£200,000
for 40% · £500K valuation
- 4The Wand Company
Season 8 · Duncan Bannatyne
£200,000
for 30% · £667K valuation
- 5Visual Talent Ltd
Season 1 · Peter Jones
£175,000
for 40% · £438K valuation
- 6The Generating Company
Season 2 · Peter Jones + Theo Paphitis
£160,000
for 40% · £400K valuation
- 7Igloo
Season 4 · Duncan Bannatyne + RichardFarleigh
£160,000
for 22.5% · £711K valuation
- 8Umbrolly
Season 1 · Peter Jones + Duncan Bannatyne
£150,000
for 40% · £375K valuation
- 9Square Mile
Season 2 · Peter Jones + Theo Paphitis
£150,000
for 40% · £375K valuation
- 10Mix Album
Season 3 · Deborah Meaden + Theo Paphitis
£150,000
for 40% · £375K valuation
- 11Electro Expo
Season 5 · Duncan Bannatyne + JamesCaan
£150,000
for 32% · £469K valuation
- 12Rapstrap
Season 6 · Duncan Bannatyne + JamesCaan
£150,000
for 50% · £300K valuation
- 13Mo Bros
Season 15 · Peter Jones + TejLalvani
£150,000
for 20% · £750K valuation
- 14Cheesegeek
Season 19 · StevenBartlett
£150,000
for 7.5% · £2M valuation
- 15Extend Robotics
Season 19 · Peter Jones
£150,000
for 25% · £600K valuation
- 16Big Clothing 4 You
Season 20 · Touker Suleyman
£150,000
for 35% · £429K valuation
- 17Steri Spray
Season 5 · Deborah Meaden + Theo Paphitis
£145,000
for 40% · £363K valuation
- 18i Teddy
Season 4 · Peter Jones + Theo Paphitis
£140,000
for 40% · £350K valuation
- 19The Little Loop
Season 19 · Deborah Meaden + StevenBartlett
£140,000
for 25% · £560K valuation
- 20Positive Birth
Season 18 · Touker Suleyman + TejLalvani
£136,000
for 10% · £1.4M valuation
- 21Brizi
Season 16 · Touker Suleyman
£125,000
for 25% · £500K valuation
- 22Drynks Unlimited
Season 17 · Sara Davies
£125,000
for 7.5% · £1.7M valuation
- 23Sibstar
Season 21 · Deborah Meaden + Sara Davies
£125,000
for 10% · £1.3M valuation
- 24Grails Ltd 1
Season 1 · DougRichard,RachelElnaugh
£120,000
for 40% · £300K valuation
- 25Motor Mouse
Season 7 · JamesCaan
£120,000
for 40% · £300K valuation
Want the terms behind any of these? Every product page on the index has the full term sheet, the ask, the counter, and what the company was actually worth when the handshake happened.
Explore the full directory
Every product ever pitched on Dragons’ Den, with deal terms, the dragons who invested, and where to buy them today.



