Buyer's Guide

The Best Dragons’ Den Products You Can Still Buy (2026)

Dragons’ Den products that are still for sale right now, the deal-winners with staying power, and where to get them on Amazon.

Dragons' Den IndexUpdated 18 July 20256 min read

Plenty of Dragons' Den pitches disappear the moment the credits roll. The products below did not. Every one of them landed a deal, or in one case went out without one, and is still findable and buyable years, sometimes decades, later. Here is a rundown of the Den's most enduring products and where the money and the equity went.

This is not a list of every product still on sale from the show, which would run into the hundreds. It is a shortlist of the pitches that became genuinely well-known brands, the ones you are most likely to still see on a supermarket shelf, a search results page, or an Amazon listing today.

Reggae Reggae Sauce

Levi Roots walked into the Den in series 4 with a guitar, a song and a spicy Caribbean-style BBQ sauce, and walked out with £50,000 from Peter Jones and Richard Farleigh. It became one of the most famous pitches in the show's history and one of the clearest proofs that a great story sells a product as much as the product itself does.

The sauce moved from a market stall recipe to major supermarket shelves within months of the episode airing, and the brand has since expanded into a small range of related sauces and marinades, all still trading under the same name Levi Roots pitched with.

Magic Whiteboard and The Wand Company

Magic Whiteboard, the portable roll-up whiteboard, took £100,000 from Deborah Meaden and Theo Paphitis in series 6 and has stayed a fixture of home offices and classrooms ever since. It is a product that solved a genuinely simple problem, a whiteboard you could roll up and take anywhere, and that simplicity is probably why it has had such a long shelf life.

The Wand Company's Kymera, a buttonless gesture-based universal remote shaped like a magic wand, took £200,000 from Duncan Bannatyne alone in series 8, one of the largest solo cheques of that era, and the product line has expanded well beyond the original design since, including licensed versions built around well-known entertainment franchises.

Skinny Tan and Mo Bros

Skinny Tan, the naturally derived tanning lotion and cellulite-reducing cream, secured £60,000 from Piers Linney and Kelly Hoppen in series 11 and has held its place in the tanning category for over a decade, a genuinely long run in a beauty niche where new entrants launch constantly.

Mo Bros, the men's grooming retailer specialising in beard and moustache products, took a larger £150,000 from Peter Jones and Tej Lalvani in series 15 and has continued trading as a specialist in that niche, riding the broader men's grooming boom that took off in the years after its pitch aired.

Look After My Bills and Didsbury Gin

Look After My Bills, the energy comparison and switching service, landed £120,000 from Jenny Campbell and Tej Lalvani in series 16, backing a business model built entirely around saving customers money on household bills, a proposition that only became more relevant as UK energy prices rose in the years that followed.

The same series produced Didsbury Gin, which took £75,000 from Jenny Campbell alone and has grown from a single gin into a small range still sold today, part of the wider UK craft gin boom that Didsbury's pitch caught close to its early stages.

Cheesegeek and Kimaï

Cheesegeek, the cheese subscription and delivery service built around a mobile app, took £150,000 from Steven Bartlett in series 19 and has ridden the wider boom in specialist food subscriptions, turning a fairly niche product category into a recurring-revenue business.

Kimaï, the fine jewellery line, is the standout financially: Steven Bartlett alone put in £250,000 for just 3 percent, one of the two largest cheques the Den has ever written, and the brand has kept trading at the premium end of the jewellery market, one of only a handful of investments on this list operating in a genuinely luxury price bracket.

The one that walked away with no deal

Not every product on this list needed the Dragons' money to succeed. Baggers Originals, the children's rainwear brand, left the Den in series 12 without a deal and no Dragon attached, and has continued selling regardless. It is a reminder that a no-deal outcome on the show is not a verdict on the product, just a verdict on the pitch, the numbers, or the appetite of the five people sitting across the room that day.

What ties these products together

None of these are flukes of timing. Reggae Reggae Sauce, The Wand Company and Kimaï span three different decades of the show, from series 4 through to series 21, and cover categories as different as food, gadgets and jewellery. What they share is a founder who kept building after the cameras stopped, which is the part of the Dragons' Den story that never makes it to air but decides everything about whether a product is still on shelves, or on Amazon, years later.

If you are shopping this list rather than just reading it, treat it as a starting point rather than the full picture. Search each brand name directly rather than relying on Amazon alone; several of these products, Reggae Reggae Sauce in particular, are more widely stocked in supermarkets than through any single online marketplace.

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1. Reggae Reggae Sauce

Spicy BBQ sauce · Season 4 · £50K deal with Peter Jones + RichardFarleigh

Reggae Reggae Sauce

Magic Whiteboard and The Wand Company

Skinny Tan and Mo Bros

Look After My Bills and Didsbury Gin

Cheesegeek and Kimaï

The one that walked away with no deal

What ties these products together

1. Reggae Reggae Sauce

2. Magic Whiteboard

3. The Wand Company

4. Grip It Fixings

5. Skinny Tan

6. Trunki

7. Tangle Teezer

8. The Snaffling Pig

9. Mo Bros

10. Didsbury Gin

11. Glassbusters

12. Igloo

13. Rapstrap

14. Beezer

15. Liquiproof