Dragon Profile

Every Sara Davies Investment on Dragons’ Den, Ranked (2026)

All of Sara Davies's on-air Dragons’ Den deals ranked by size, every company, every check, every equity stake, with links to where each product is today.

Dragons' Den IndexUpdated 9 January 20267 min read

As an Amazon Associate I earn from qualifying purchases.

Sara built craft-products business Crafter's Companion from her university bedroom into a multi-million-pound global brand. The youngest Dragon when she joined in Series 17, she is the panel's specialist in product development, direct-to-consumer retail and scaling a maker-led brand online.

On the show, the numbers back up the reputation. Sara Davies has closed 27 on-air deals and put £1.3M of personal money behind them, which works out to roughly £59K per deal. That ranks Sara fourth among the six main dragons for total dollars committed. That is a balanced approach, neither the most trigger-happy nor the most cautious dragon on the panel.

Sara's portfolio is not spread evenly. Other is the single biggest bucket at 56% of every deal Sara has done, then fashion & beauty and kids & education. There is a reason for that. Dragons write checks in the categories where their own contacts and experience actually move the needle, so Sara's deal history doubles as a map of where that value lies. Founders pitching outside those lanes tend to have a harder time.

How Sara builds a deal is as telling as the headline figure. Almost all of these were straight equity deals rather than royalties. Sara teamed up with another dragon on 10 deals and went solo on 17. Sara usually prefers to own the founder relationship rather than split it. The largest single commitment was £125,000 for 7.5% of Drynks Unlimited.

Plenty of these companies outlived their episode. Tancream, Mak Tok and Pipe Easy are still on the market today and selling on Amazon. That is the real test of a Den deal. It is not the on-air drama that matters, it is whether the company keeps shipping product years later. Those are the ones worth a look if you are shopping rather than just watching.

It helps to zoom out. The six main dragons have committed very different totals over the years, and Sara's £1.3M falls in the middle of the pack. Volume tells you appetite. It does not tell you returns.

Below is the complete, regularly updated list of every Sara Davies deal that has aired, ranked from the biggest check to the smallest. Every figure reflects the terms as broadcast. Deals sometimes change, shrink, or fall apart once the cameras stop and due diligence begins.

Sara Davies's picks you can still buy

Plenty of Sara's companies are still going strong and selling on Amazon today. These are the ones worth a look: