Every Deborah Meaden Investment on Dragons’ Den, Ranked (2026)

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Deborah ran and grew the family leisure business Weststar Holidays before selling her stake for around £33m. A Dragon since Series 3, she is tough but fair, drills hard into the numbers, and has become the panel's go-to backer for sustainable, ethically-run consumer and retail brands.

On the show, the numbers back up the reputation. Deborah Meaden has closed 55 on-air deals and put £2.6M of personal money behind them, which works out to roughly £70K per deal. That ranks Deborah second among the six main dragons for total dollars committed. It points to an aggressive style. When something clicks, the checkbook comes out fast.

Deborah's portfolio is not spread evenly. Other is the single biggest bucket at 22% of every deal Deborah has done, then fashion & beauty and kids & education. There is a reason for that. Dragons write checks in the categories where their own contacts and experience actually move the needle, so Deborah's deal history doubles as a map of where that value lies. Founders pitching outside those lanes tend to have a harder time.

How Deborah builds a deal is as telling as the headline figure. Almost all of these were straight equity deals rather than royalties. Deborah teamed up with another dragon on 32 deals and went solo on 23. Deborah often joins forces to share both the check and the risk. The largest single commitment was £200,000 for 40% of Pro Waste Management Services.

Plenty of these companies outlived their episode. Mix Album, youdoodoll and Reestore are still on the market today and selling on Amazon. That is the real test of a Den deal. It is not the on-air drama that matters, it is whether the company keeps shipping product years later. Those are the ones worth a look if you are shopping rather than just watching.

It helps to zoom out. The six main dragons have committed very different totals over the years, and Deborah's £2.6M sits right at the top of that list. Volume tells you appetite. It does not tell you returns.

Below is the complete, regularly updated list of every Deborah Meaden deal that has aired, ranked from the biggest check to the smallest. Every figure reflects the terms as broadcast. Deals sometimes change, shrink, or fall apart once the cameras stop and due diligence begins.

Deborah Meaden's picks you can still buy

Plenty of Deborah's companies are still going strong and selling on Amazon today. These are the ones worth a look:

1. Pro Waste Management Services

Construction waste recycling service · Season 6 · £200K deal with Deborah Meaden + Duncan Bannatyne

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2. Mix Album

Dance download site with digital mixing software · Season 3 · £150K deal with Deborah Meaden + Theo Paphitis

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3. Steri Spray

UV Sterilising system for shower heads · Season 5 · £145K deal with Deborah Meaden + Theo Paphitis

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4. The Little Loop

Clothes swapping monthly-subscription website · Season 19 · £140K deal with Deborah Meaden + StevenBartlett

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5. Sibstar

Financial spending for dementia · Season 21 · £125K deal with Deborah Meaden + Sara Davies

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Every Deborah Meaden deal, ranked by size

Here is the complete list of on-air deals, biggest cheque first. Figures reflect the deal as it aired. Terms occasionally change in diligence afterward.

1. 1
   Pro Waste Management Services

   Season 6 · Deborah Meaden + Duncan Bannatyne

   £200,000

   for 40%

2. 2
   Mix Album

   Season 3 · Deborah Meaden + Theo Paphitis

   £150,000

   for 40%

3. 3
   Steri Spray

   Season 5 · Deborah Meaden + Theo Paphitis

   £145,000

   for 40%

4. 4
   The Little Loop

   Season 19 · Deborah Meaden + StevenBartlett

   £140,000

   for 25%

5. 5
   Sibstar

   Season 21 · Deborah Meaden + Sara Davies

   £125,000

   for 10%

6. 6
   Ploughcroft Solar

   Season 9 · Deborah Meaden + Theo Paphitis

   £120,000

   for 25%

7. 7
   JPM Eco Logistics

   Season 5 · Deborah Meaden + Theo Paphitis

   £100,000

   for 40%

8. 8
   Magic Whiteboard

   Season 6 · Deborah Meaden + Theo Paphitis

   £100,000

   for 40%

9. 9
   My Dish.co.uk

   Season 7 · Deborah Meaden

   £100,000

   for 15%

10. 10
    Value My Stuff

    Season 8 · Deborah Meaden + Theo Paphitis

    £100,000

    for 40%

11. 11
    Rem Pods

    Season 11 · Peter Jones + Deborah Meaden

    £100,000

    for 45%

12. 12
    VIVIT

    Season 16 · Peter Jones + Deborah Meaden

    £90,000

    for 20%

13. 13
    Buggy Boot

    Season 6 · Deborah Meaden

    £80,000

    for 30%

14. 14
    Grip It Fixings

    Season 12 · Deborah Meaden

    £80,000

    for 25%

15. 15
    Viper Clip

    Season 17 · Deborah Meaden

    £80,000

    for 25%

16. 16
    Solar Buddies

    Season 20 · Peter Jones + Deborah Meaden

    £80,000

    for 20%

17. 17
    Iveson&Sage

    Season 14 · Peter Jones + Deborah Meaden

    £78,000

    for 25%

18. 18
    Dock&Bay

    Season 15 · Deborah Meaden

    £75,000

    for 10%

19. 19
    Shake Sphere

    Season 15 · Deborah Meaden + TejLalvani

    £75,000

    for 30%

20. 20
    Whisky Me

    Season 18 · Peter Jones + Deborah Meaden + TejLalvani

    £75,000

    for 15%

21. 21
    Tell Tails

    Season 15 · Deborah Meaden

    £70,000

    for 25%

22. 22
    Compare Ethics

    Season 18 · Peter Jones + Deborah Meaden

    £70,000

    for 10%

23. 23
    Swing Patrol London

    Season 12 · Deborah Meaden

    £65,000

    for 20%

24. 24
    YU Ubag

    Season 10 · Peter Jones + Deborah Meaden

    £60,000

    for 30%

25. 25
    Billy+Margot

    Season 10 · Deborah Meaden

    £60,000

    for 40%

26. 26
    Ella Banks Ltd

    Season 13 · Deborah Meaden

    £60,000

    for 40%

27. 27
    Boot Buddy

    Season 14 · Peter Jones + Deborah Meaden + Touker Suleyman

    £60,000

    for 30%

28. 28
    Toddle

    Season 19 · Deborah Meaden + StevenBartlett

    £60,000

    for 13%

29. 29
    Sync box

    Season 13 · Deborah Meaden

    £55,000

    for 35%

30. 30
    Reestore

    Season 5 · Deborah Meaden + Theo Paphitis

    £50,000

    for 30%

31. 31
    Proper Maid

    Season 10 · Deborah Meaden

    £50,000

    for 25%

32. 32
    The Running Mat

    Season 11 · Deborah Meaden + KellyHoppen

    £50,000

    for 40%

33. 33
    Spoon

    Season 12 · Peter Jones + Deborah Meaden

    £50,000

    for 30%

34. 34
    Just For Tiny People

    Season 12 · Deborah Meaden

    £50,000

    for 25%

35. 35
    Clean Heels Ltd

    Season 12 · Deborah Meaden + KellyHoppen

    £50,000

    for 25%

36. 36
    Zeven Media

    Season 12 · Deborah Meaden

    £50,000

    for 25%

37. 37
    Yee Kwan

    Season 12 · Deborah Meaden

    £50,000

    for 30%

38. 38
    Seabung

    Season 12 · Deborah Meaden + KellyHoppen

    £50,000

    for 20%

39. 39
    Latest Free Stuff

    Season 13 · Deborah Meaden

    £50,000

    for 10%

40. 40
    Marxman Limited

    Season 14 · Deborah Meaden

    £50,000

    for 30%

41. 41
    Love Keep Create

    Season 14 · Deborah Meaden

    £50,000

    for 10%

42. 42
    The Drinks Bakery

    Season 16 · Peter Jones + Deborah Meaden

    £50,000

    for 25%

43. 43
    Rehook

    Season 17 · Deborah Meaden

    £50,000

    for 25%

44. 44
    Masterpeace

    Season 18 · Deborah Meaden

    £50,000

    for 25%

45. 45
    Coti Vision

    Season 18 · Deborah Meaden

    £50,000

    for 20%

46. 46
    Home Things

    Season 18 · Peter Jones + Deborah Meaden

    £50,000

    for 5%

47. 47
    Kandy Kitchen Creations Ltd

    Season 19 · Peter Jones + Deborah Meaden + Touker Suleyman

    £50,000

    for 33%

48. 48
    Get Fussy

    Season 19 · Peter Jones + Deborah Meaden

    £50,000

    for 5%

49. 49
    March Muses

    Season 19 · Peter Jones + Deborah Meaden

    £50,000

    for 30%

50. 50
    Psychic Sisters

    Season 20 · Deborah Meaden + Sara Davies

    £50,000

    for 10%

51. 51
    The Dog G 8

    Season 20 · Deborah Meaden

    £50,000

    for 20%

52. 52
    Kerbo Charge

    Season 21 · Deborah Meaden

    £50,000

    for 6%

53. 53
    youdoodoll

    Season 5 · Deborah Meaden

    £35,000

    for 45%

54. 54
    Mood Bears

    Season 20 · Peter Jones + Deborah Meaden + Touker Suleyman + Sara Davies + StevenBartlett

    £20,000

    for 25%

55. 55
    Sopper Books

    Season 21 · Peter Jones + Deborah Meaden + Touker Suleyman + Sara Davies + StevenBartlett

    £5

    for 5%