Dragon Profile

Every Steven Bartlett Investment on Dragons’ Den, Ranked (2026)

All of Steven Bartlett's on-air Dragons’ Den deals ranked by size, every company, every check, every equity stake, with links to where each product is today.

Dragons' Den IndexUpdated 14 March 20267 min read

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Steven built the social media marketing company Social Chain in his early twenties before stepping back as chief executive, and hosts The Diary of a CEO, one of Europe's most listened-to podcasts. He joined the panel in Series 20 as the youngest Dragon in the show's history and tends to back consumer, wellness and technology brands with a founder-first, brand-building approach.

On the show, the numbers back up the reputation. Steven Bartlett has closed 13 on-air deals, each worth roughly £94K on the headline terms. As one of the newest faces on the panel that is an unusually busy start, even if the individual cheque splits behind the joint deals have not been broken out.

Steven's portfolio is not spread evenly. Fashion & Beauty is the single biggest bucket at 23% of every deal Steven has done, then food & drink and other. There is a reason for that. Dragons write checks in the categories where their own contacts and experience actually move the needle, so Steven's deal history doubles as a map of where that value lies. Founders pitching outside those lanes tend to have a harder time.

How Steven builds a deal is as telling as the headline figure. Almost all of these were straight equity deals rather than royalties. Steven teamed up with another dragon on 9 deals and went solo on 4. Steven often joins forces to share both the check and the risk. The largest single commitment was £250,000 for 2% of Yuv Beauty.

Plenty of these companies outlived their episode. Nenya, Dot Dot Bubble Tea and Karta bottle are still on the market today and selling on Amazon. That is the real test of a Den deal. It is not the on-air drama that matters, it is whether the company keeps shipping product years later. Those are the ones worth a look if you are shopping rather than just watching.

Below is the complete, regularly updated list of every Steven Bartlett deal that has aired, ranked from the biggest check to the smallest. Every figure reflects the terms as broadcast. Deals sometimes change, shrink, or fall apart once the cameras stop and due diligence begins.

Steven Bartlett's picks you can still buy

Plenty of Steven's companies are still going strong and selling on Amazon today. These are the ones worth a look: